Event Management

Intricate table setting at a wedding event

Learn the art and science of event management...

Students gain a broad skill set in preparation to successfully manage small to large-scale events from inception to implementation, including fairs, festivals, entertainment and sporting events, meetings and trade shows. Students learn all aspects of event management, including sales and marketing, finance, and logistics. In addition, the curriculum incorporates the newest, relevant technology and emerging trends in the industry.

Why Event Management?

  • The events industry in the USA provides over 5.9 million jobs. 
  • The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than the average.
  • Annually there is an upward of 1.9 million events held, with 251 million participants. ​
  • Events generated more than $1.07 trillion of direct spending and drew 1.5 billion participants globally in 2017. 
  • On average meeting planners spend $48 billion to provide food and beverage services at events. ​
  • Events generate upward of 300 million room nights annually, representing nearly $50 billion of spending on accommodations. ​
  • HTMS 3112 - Catering Management
  • HTMS 3228 - Event Sales and Marketing
  • HTMS 2143 - Contemporary International Tourism
  • HTMS 3125 - Advanced Food & Beverage Management
  • HTMS 3128 - Spa Management in Hospitality
  • HTMS 3129 - Destination Management
  • HTMS 3132 - Study Tour
  • HTMS 3135 - Fundamentals of Wine
  • HTMS 3140 - Hospitality Entrepreneurs & Leadership
  • HTMS 3225 - Intro to Casino Management
  • HTMS 3226 - Hotel Management Simulation
  • HTMS 3227 - Continuous Service Improvement
  • HTMS 3228 - Event Sales & Marketing
  • HTMS 4110 - Hospitality & Tourism Research

 

EDC Young Professionals

  • EDC Young Professional is designed is an international certificate program for Universities, delivered by Stockton CED (Certified Event Designer) faculty based on and continuously improved by methodology and content from #EventCanvas. The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. Students receive an international Event Design Certificate after completing a course and publication of an approved case study event design. 
  • What it means for qualified EDC YP practitioners
      • Competitive advantage and employability in leading organizations
      • Connect to a community of EDC certified Event Leaders; >350 trained #EventCanvas practitioners; 2000 user across 58 countries

EDC

  • The Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10-step visual approach to event design for meeting professionals. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic management template for developing new or documenting existing events and conference models.
  • Who should participate?
      • This program is for change-makers, such as program managers, event managers and marketing professionals who want a hands-on approach to understanding, designing and delivering events that matter by using the #EventCanvas, which is a strategic management template for developing new or documenting existing events and conference models. This program: 
        • offers insight in how events create value
        • trains event professionals how to design events
        • facilitates the strategic discussion about events
        • is a tool for strategic management
  • During this program you will:
      • Gain knowledge about theories which are
      • Fundamental to Design Thinking in Event Design
      • Learn how to have strategic conversations with event owners
      • Equip you with the ability to lead the innovation process.
      • Discover a practical and visual language of event design
      • Learn how to get your team on the same page
      • Learn how to apply this with your team
      • Get deep insight into how events create value

 

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