Web Style Guide


Stockton University's web style guide exists to facilitate consistency and usability and to promote standardized University branding.

Official Version

  • The online version of this document is the official web style guide for Stockton University.
  • University standards supersede any departments' internal standards.


  • Identity: University branding allows visitors to recognize immediately a web page's affiliation with Stockton University.
  • Usability: Sites must be made as usable (that is, quick and easy to use, navigate, and understand) as possible for the widest audience.
  • Consistency: This guide promotes consistency. Consistency simplifies navigation of pages for end users. Stockton is committed to maintaining a high level of consistency on the University's website.
  • Accuracy: Pages must be accurate and up-to-date.


Any web document that represents Stockton University or its official units, programs, departments, or schools is expected to follow this web style guide.


For additional guidelines please view:

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