Social Media

Social Media Guidelines

Social networks maintained by the University are places for students, faculty, staff, parents, alumni, and the community to participate in open dialogue. We welcome the exchange of ideas and encourage all to engage respectfully.  

The University established the following guidelines to ensure content is appropriate and compliant with Stockton’s Code of Conduct and Acceptable Usage Standards of Computing and Communication Technology. The University reserves the right to remove social media posts or block users when comments:  

• Are profane, abusive or defamatory. 
• Violate federal or State laws governing speech or contain any content or language that objectively could be construed as bullying, intimidating, harassing or threatening. 
• Include or disclose personal, sensitive and/or private information or data that relates to an identified or identifiable individual without permission. This includes references to names, likenesses, images, identification numbers, addresses or other data specific to individuals. 
• Are off-topic or repetitive, including those that are copied and pasted. 
• Include spam, commercial advertisements or solicitation of funds. 
• Infringe on copyrights or trademarks. 
• Encourage illegal activities or violate any federal, State or local laws. 

Comments posted on social networks maintained by Stockton University may not reflect the opinion of the University and we cannot guarantee the accuracy of posts. Please be aware that while moderators oversee their respective pages, we cannot immediately review or respond to every comment posted on a page. 

The University may initiate corrective and/or disciplinary action if social media activity by any member of the University community violates the law or University policy or otherwise subjects the University to potential liability for such acts. 

Members of the University community are encouraged to report any posts that violate Stockton’s social media guidelines by writing to universityrelations@stockton.edu. Please include screenshot(s) of and link to the communication, username(s) of the person(s) involved in the communication and any additional information about the incident as possible.

Social networks maintained by the University should not include posts and/or videos that incorporate copyrighted or unlicensed music.

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Social Media Recommendations

At Stockton, we embrace social media and encourage students, faculty and staff to engage in sharing and conversations through these social platforms.

• Creating a Presence: Prior to creating a social media presence, please contact University Relations and Marketing for consultation and guidance. Before creating a page, consider whether or not you have enough content to post regularly (three to four times per week throughout the year). If you cannot support a page with regular postings, submit a request to University Relations and Marketing, and your content will be posted to the institutional page.
• Logo Usage: The official Stockton seal and wordmark are reserved for institutional use only and should be used in profile images and cover photos when possible. View the Brand Guide for more on logo usage. Imagery that may be used for cover photos or profile images can be obtained by contacting University Relations and Marketing or by browsing Flickr.
• Naming Conventions: Departmental social media pages should begin with Stockton University. "Stk" can be used when space is limited. "SU" should be avoided as it could be confused with other universities. 
• Administrators: To ensure that accounts are always accessible even when the primary administrator is out of the office, a second administrator (or more) should be present at all times. If your department is unable to staff a second admin, please contact University Relations and Marketing, and a staff member will serve as a back-up admin to ensure that the account is accessible by more than one person in the event of an emergency.
• Officially Recognized Pages: University-affiliated pages are defined as pages that are managed by Stockton faculty or staff members and post content related to an academic school or university department. In order to have an officially recognized university-affiliated page, please contact University Relations and Marketing to have your page added to the social media archive.
• Use of Music: Social networks maintained by the University should not include posts and/or videos that incorporate copyrighted or unlicensed music.

Make a Request

If a department has content that is appropriate for social media, but not enough content to maintain its own departmental social media account, staff and faculty members are encouraged to submit a request to post news and events on the institutional social media accounts. Requests can be made using the University Relations and Marketing request form, which offers fields to input all of the relevant information such as date, time, location, contact e-mail, PDFs, images, etc.

If you have a video that you would like uploaded to the university’s institutional YouTube channel, please use the University Relations and Marketing request form.