Students’ Sustainability Marketing Videos Offer Green New Ideas
Galloway, N.J. – What’s the most sustainable way to pack a sandwich?
Students Monica O’Kane, Jessica Linstra, Sydney Coutts and Meghan Hemhauser’s video, titled “Reusing,” showed how individual actions matter in a video that won first prize at the Sustainability Marketing Video Awards on Tuesday, Dec. 10.
Every year, students in Assistant Professor of Business Studies Naz Onel’s Sustainability Marketing class create videos relating to different aspects of sustainability and present them at a free, open to the public showcase, where audience members vote their favorite.
This year’s theme was “Sustainable Living," and nine groups of students made videos highlighting topics ranging from ocean and beach pollution to fuel efficiency. One video even featured “Hellen EnvironmentallyGenerous" playing environmental trivia on her talk show with Pete & Gerry’s organic egg company CEO Jesse Laflamme and Volkswagen CEO Herbert Deiss.
In their winning video, O’Kane, Linstra, Coutts and Hemhauser portrayed multiple versions of the same scenarios and prompted viewers to guess which versions showed the most sustainable decisions. In one scenario, Hemhauser prepared a sandwich before heading to class. In one version she put the sandwich in a plastic bag, and in another, she put the sandwich into a tupperware container. The correct choice was the tupperware because of its reusability.
“Creating videos like this sets the tone for everyone,” said Coutts, a junior marketing major from Kinnelon, New Jersey. “These videos catch people’s attention, make them take note, and hopefully continue on with the message.”
The winning group received a bundle of sustainable goodies – eco-cups, chocolates and more – nestled in a reusable bag.
Kyle Burr, Conner Harper and Mickey Schluter received second place for their video titled “Restaurant Sustainable,” a “Bar Rescue”-esque comedy skit which portrayed two sustainability experts – Burr and Schluter – going in and overhauling Harper’s café, which used many plastic materials and utensils. Burr and Schluter convinced Harper to utilize metal silverware and other reusable dining items.
“This semester’s students were all brilliant,” said Onel. “They’re really trying to make the world a better place.”
Reported by Kat H. Wentzell.