Stockton Interactive Viewbook Wins Silver Award
Galloway, N.J. – Stockton University’s interactive viewbook has received a silver award in the 33rd Annual Educational Advertising Awards, sponsored by Higher Ed Marketing Report.
The online viewbook, produced by the Office of Admissions and Creosote Affects, allows prospective students to create a customized and personalized tour of the university detailing all it has to offer.
“The viewbook is a part of our undergraduate recruitment family of materials, which includes our ‘travel’ brochure and Choose Stockton integrated marketing campaign, both merit award winners in this year’s competition,” said Dean of Enrollment Management John Iacovelli . “The viewbook and ‘travel’ brochure are both products developed through our association with Creosote Affects.”
Prospective students are able to access the viewbook at you.stockton.edu. Once students enter basic information including their name, intended major and interests, the viewbook becomes personalized to reflect the opportunities Stockton can offer them.
“The interactivity (of the viewbook) allows prospective students to customize content based on individual preferences, such as academic programs, campus activities and more,” said Iacovelli. “It even matches them with admissions counselors, which helps personalize their experience on our Web site.”
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