Stockton Wins Four Telly Awards for Videos
For Immediate Release
For Immediate Release
Galloway, N.J. - Stockton University has recently received four Telly awards for its video productions, including President Harvey Kesselman and First Lady Lynne Kesselman’s 2016 “Season’s Greetings from Stockton University,” which features a wide array of students, faculty and staff.
University Relations and Marketing (URM) earned a bronze Telly for the holiday greeting, while Production Services and URM collaborated on the “Choose Stockton” marketing campaign, which also won bronze. In addition, Production Services took bronze for two public service videos, the first providing training in the event of an active shooter on campus, and the Resiliency Project, aimed at preventing suicide and erasing the stigma of confronting mental health issues. Six Stockton students shared their personal experiences with mental health during production of the documentary, directed by Kent Green, a professional services specialist in Production Services. Active Shooter was co-produced with Student Rights and Responsibilities, and the Resiliency Project was co-produced with The Wellness Center’s Counseling Services,
"One of the projects that brought me the greatest joy from this year’s Suicide Prevention Week were our Resiliency stories, that were shot, edited and directed by the amazingly talented Kent Green," said Nathan Morell, assistant director of Counseling Services. "I am super excited that this project that is so near and dear to my heart is being recognized for the talent it showed and for the lifesaving potential it contains."
The Telly Awards bills itself as the premier award honoring the best in TV and cable, digital and streaming, and non-broadcast productions. “On average, The Telly Awards receives over 13,000 entries yearly from all 50 states and five continents,” according to its website.
The Choose Stockton campaign, which is ongoing, “showcases the true experiences of real students in their learning environments,” said URM Executive Director Geoff Pettifer. “We considered a variety of programs, going school by school. For example, we considered how a Marine Biology student learns. Well, they get their feet wet. So, let’s encourage prospective students to “choose” Stockton for that. It continued from there, with a Biology student getting ‘lost in the woods,’ a Sculpture student choosing to get his ‘hands dirty,’ and a History student choosing to ‘travel through time.’
“This campaign wouldn’t be successful without our outstanding students,” he continued. “We specifically researched and recruited some of Stockton’s best. We launched the campaign with a dance student and the tagline, “Choose to Soar.” I believe my team and our creative partners in Production Services have done exactly that with this campaign.”
In addition to winning awards, the Choose campaign is working.
“We’ve seen an increase in web visits to the undergraduate landing page compared to last year,” Pettifer noted. “The first phase of the campaign was responsible for 55 percent of all visits to the undergraduate landing page. “ The campaign began its second phase this spring.
To see the Holiday Greeting, visit You Tube: https://www.youtube.com/watch?v=EouaTGuX90g
To see the Choose campaign, visit: stockton.edu/admissions