Certified Tourism Industry Professional

Certified Tourism Industry Professional header

 

This program is offered in partnership with the:

NJTIA wordmark

 

Tourism Industry Professional Certificate

 

The Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism, Stockton University School of Business (LIGHT) and Office of Continuing Studies at Stockton University are partnering with New Jersey Tourism Industry Association (NJTIA) to bring a professional designation to those making a career in the leisure and hospitality sector.

Professionals in tourism, hospitality, marketing, government engagement, membership organizations, public relations, and emerging leaders can advance their careers and acquire in-demand industry specific skills through this dedicated training program.  

 

Flexible, skill based training with the working professional in mind

Held in an asynchronous online format, learning modules are available wherever and whenever you are. Courses, taught by industry experts and professional educators, are grounded in real-world examples designed to have you applying what you learn right away.

 

Choose your path

Complete individual courses or earn the exclusive rank of Certified Tourism Industry Professional (CTIP) when you complete the full 22 unit series.

 

Get Noticed

Receive recognition on our program website and network with fellow CTIP’s!

 

Lay a strong foundation with our core courses and grow with our timely electives

Core Courses (4 units each – 16 units total)

Foundational knowledge and established best practices for emerging leaders and industry professionals.

  • Marketing and Brand Identity
  • Economic Policy and Sustainability
  • Strategic Planning and Assessment
  • Leadership

Electives (1-2 units each – 6 units total)

A constantly evolving selection of courses exploring emerging trends and innovative solutions to real-time challenges and opportunities. Some examples:

  • Experiential Tourism
  • Wellness Tourism
  • Leadership and Team Building Through Active Learning

Program Details

Start Date: Anytime

Commitment: 8-20 hours per class

Program Format: 100% online, optional in-person

Tuition: $200-800 per class, $4,000 - $4,400 certificate

Save when you enroll in all four Core Courses!

The Tourism Industry Professional Certificate program will prepare students for future success within the tourism industry and give them a sustainable competitive edge. 

Susan Adelizzi-Schmidt, MBA
Susan Adelizzi-Schmidt, MBA
President
Suasion Communications Group

 

 

 

Course Content Live Now!

Course Description:

With this course, participants will gain a sound marketing foundation necessary to attract and retain visitors to tourism destinations and their constituents. Students will experience three discrete modules, each providing a unique mix of academic principles complemented with real life applications in the form of narrated lectures, expert interviews, guided exercises, assigned readings, business case study reviews, skill assessments and more:

Destination Marketing and Branding - Apply basic principles of branding to develop and enhance a destination’s identity. Learn how to uncover competitive differentiators with SWOT analysis. Develop and measure effective marketing plans and campaigns. Learn key strategies for digital and traditional marketing channels.

Attracting Business & Travel Tourism - Attract business and travel tourism to your destination by implementing marketing strategies based on market research and creating synergies between your organization and the community. Advocate for your destination to local stakeholders and market to a segmented customer base and target markets.

Identifying Niche Markets: Define niche tourism and uncover how to incorporate niche tourism into a destination's overall marketing plan to grow visitation.

Faculty

Donna Albano, Ed. D.

Donna Albano, Ed. D., Professor of Hospitality and Tourism Management Studies

Stockton University
Karina Anthony

Karina Anthony, Marketing Director

Meet AC
Rebecca Thiry

Rebecca Thiry, Director of Advertising and Digital Media

Ocean Casino Resort
Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Course Content Coming in June!

Course Description

This course will provide a comprehensive overview of the Tourism Leadership Landscape. While special focus will be given to the operation of New Jersey based organizations, foundational concepts will be applicable to all destination markets.  

Course modules will focus on destination management in context with national and local structures, identification of stakeholders, the organization and function of non-profits, advocacy and public policy, and foundational principles of leadership and the development of organizational culture. 

  • Building Blocks of Tourism/Destination Management
  • Role of Non-Profit Organizations
  • Advocacy, Public Policy and Politics
  • Principles of Leadership

Faculty

Adam Perle

Adam Perle, President & CEO

ArtPride New Jersey Foundation
Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Course Content Coming Soon!

Course Description

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Faculty

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TBA,  

Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Course Content Coming This Fall!

Course Description

Participants who complete this course of study successfully will gain knowledge and learn hands-on experience in 1) strategic planning – understanding the external environment, internal environment, formulation process, implementation, and evaluation and control – 2) financial management (quantitative) and the “balanced scorecard” approaches, and 3) assessment and benchmarking activities, which are essential to compete in a very competitive travel and tourism industry, especially in the post-pandemic world.

Further, participants will understand the importance crafting long-term and short-term strategic elements, with vision, mission, goals and objectives – including the project management techniques to track their progress – within allowable corporate governance mandates.  Corporate social responsibility (CSR) in the tourism industry is an important part of strategy-making too and hands-on learning with strategic tools, including:  EFAS (external factor analysis summary), IFAS (internal factor analysis summary), SFAS (strategic factor analysis summary), Value Chain analysis, BCG portfolio analysis, and other strategy-making assessments related to the travel and tourism industry.

Business/Strategic Planning – Traditional management techniques, requiring planning, organizing, leading, and controlling will be important to the strategic planning process (long-term and short-term), and understanding the complexity and dynamism of rapidly changing external world posing new challenges to your industry.

Financial Management – Relationship between the balance sheet, income statement, and cash flow statement is presented and explained.

Data Collection/Analysis – Drawing samples, creating questionnaires, researching available tools for quantitative analysis and discussing qualitative analysis will be provided.  The usefulness of industry comparisons, e.g., “benchmarking” against your industry competitors and even against yourself will be the primary focus of this Certified Tourism Industry Professional (CTIP) core course.

Faculty

George L. De Feis, DPS, MBA, BE

George L. De Feis, DPS, MBA, BE, Assistant Professor of Business Studies, Management

Stockton University
Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Details

Start Date: Anytime

Commitment: 15-20 hours per class, 

Program Format: 100% online

Price: $800 each, $3,200 $2,899 when you enroll in all four
Units: 4 each, 16 total

 

Course Content Live Now!

Course Description

Experiential tourism is one of the fastest-growing travel trends. But experiential travel isn’t new. In fact, for a number of years now, travelers have long been desiring trips full of culinary, culture and activity-based experiences. This demand shows no signs of slowing down, and travel agencies, CVBs, and tourism destinations will see great success in offering their customers such experiences.
Travelers will continue to seek local and authentic experiences, whether that’s the best pizza joint in the state, a tour of historic sites, or a scenic boat ride. These types of experiences are growing more accessible with digital platforms like Airbnb that make planning trips easier.
Experiential tourism is meant to be not only authentic, but also immersive and meaningful. With this kind of tourism, travelers engage with a particular place’s history, people, culture, food and environment. Participants will gain an understanding of the many aspects of experiential tourism and learn how to apply this knowledge for growth, strategy and branding.

Learning Outcomes:

  1. Gain an understanding of the aspects of experiential tourism and apply this knowledge for growth, strategy and branding.
  2. Discover what is trending and relevant to travelers and how destinations are embracing experiential tourism in their strategy.
  3. Explore how to apply the trends to a marketing strategy.

 

Faculty

Susan Adelizzi-Schmidt

Susan Adelizzi-Schmidt, President

Suasion Communications Group
Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Course Content Coming Soon!

Course Description

Participants in this elective will learn how to identify, engage and maximize stakeholders.  Through six self-guided modules, they will have the opportunity to learn about mission-driven work, the lifecycle of volunteers as stakeholders (from recruitment to celebration), how to leverage stakeholders as brand ambassadors, and how to plan to maximize stakeholders in their organizations.  Participants will benefit by developing an improved strategy for working with internal and external stakeholders. External stakeholders, also called community partners, include nonprofits, schools, government organizations and coalitions that support social and economic improvement.  Participants will have the opportunity to learn about the essentials of external stakeholders, the economic importance of community partners, how to communicate effectively with them, and how to maximize relationships with them.  Participants will benefit by developing a robust external stakeholder strategy.  

 

It is a self-guided, asynchronous course that participants can complete within their own timeframe.  Each module has an introduction, a narrated set of slides, and a case study.  There are intermittent knowledge tests throughout each module. Estimated hours of instruction: 8 hours.

 

Module 1 – What are Stakeholders and Why are They Important

Module 2 – Recruiting and Engaging Volunteers

Module 3 – Internal Stakeholders as Brand Ambassadors

Module 4 – Essentials of External Stakeholders and Community Partners

Module 5 – The Economic Importance of External Stakeholders

Module 6 – Building Relationships with External Stakeholders

Faculty

Erin O'Hanlon

Erin O'Hanlon, Coordinator of Service-Learning

Stockton Center for Community Engagement and Service Learning
Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Course Content Coming Soon! 

Course Description

Wellness tourism is a segment of the health tourism industry that is growing at a tremendous rate.  What makes wellness tourism different?  The explosion of wellness tourism is a positive result of the COVID-19 global pandemic.  During the pandemic, many people sought new methods for creating and maintaining a healthy lifestyle at home.  As we transition out of that pandemic mode, we want to be able to continue these lifestyle habits while traveling.  Additionally, people are living longer and seeking ways to enhance their healthy lifestyles through wellness experiences.

Wellness tourism is more than just going to a spa for a massage or a facial.  It’s about transformative experiences that feed your mind, body and spirit.  Maybe it’s sitting quietly while gazing over grassy fields, or visiting an Ayurvedic retreat, or immersing yourself in the experience of an Onsen.  Wellness activities are regenerative, restorative and proactive in supporting healthy living.  Wellness tourism is experiential and personal.  Participants will gain an understanding of the various aspects of wellness tourism, its evolution and how to engage in this expanding area.

Learning Outcomes:

  1. Gain an understanding of the different types of health-related tourism, i.e., spa tourism, health tourism, medical tourism, wellness tourism and what role Western and Eastern therapies have in each category. 
  2. Explore the factors influencing the growth of wellness tourism.
  3. Determine strategies for marketing wellness experiences and destinations.

Faculty

Jennifer Aarons

Jennifer Aarons, Teaching Specialist - Hospitality, Tourism & Event Management

Stockton University
Every effort will be made to send course access information within 7 days of registration, however it may take longer. Participants registering prior to course availability date will receive access information as soon course content becomes available - provided they registered for the course at least 7 days or more in advance. 

Details

Start Date: Anytime

Commitment: 8-10 hours per class 

Program Format: 100% online, optional in-person

Price: $400 each
Units: 2 each, 2-6 total toward certification

Choose from a number of other courses offered by Stockton University:

Online, start anytime

This 7-module course introduces learners to the opportunities for employment in the cannabis industry.

Topics Covered:
Cannabis Basics
Growing and Cultivation
Extraction and processing           
Retail and Medical Dispensary
Hospitality, Marketing, and Communications
Other opportunities and looking ahead

Price:$499.00

CTIP Units: 2

Date: TBD, Fall 2022
Time: TBD

Active learning is a style of adult education that focuses on relevant and engaging self reflection.  This is a Facilitators Course or “Train-The Trainer” that focuses on using personality inventory tools like the Lakota Medicine Wheel to understand the group dynamics of leadership and team building.  It supports leaders and colleagues to better understand their motivations and how to work comprehensively within groups.  It is interactive and allows for individuals to provide self reflection on their strengths and challenges.  The cost of registration for 1 participant includes 1 additional team member of the same organization to attend the training simultaneously.


Price: $99 *Stockton affiliate discount available

CTIP Units: 1

Date: Wednesday, April 6, 2022
Time: 10:00 a.m. - 1:00 p.m.

Microaggressions occur more often than we would like to acknowledge. When a person experiences microaggressions in the context of a collaborative and supportive relationship the impact can be devastating. The result can turn people away from one another and create a climate of hostile and social exclusion. In this 3-hour workshop, participants will look closely at implicit bias and microaggressions. Participants will engage in a community conversation on stereotypes, microaggressions and implicit bias. Discuss where they feel challenged and ways to minimize occurrences of implicit bias and different ways to respond when you are the recipient or offender of microaggressions.

Stockton University is accredited by the Council on Social Work Education Boards (CSWE) and is approved to offer continuing education credits for social workers in New Jersey, Pennsylvania, Maryland, Virginia, and Connecticut for licensure and certification renewal. Stockton University, Office of Continuing Studies is recognized by the New York State Education Department’s State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0635.

Price: $59 *Stockton affiliate discount available

CTIP Units: 1

CSWE: 3.0 Contact Hours in Cultural Competence

Date: Wednesday, May 11, 2022
Time:
6:00 p.m. - 9:00 p.m.

Vertical Leadership Design will introduce participants to the fundamentals of an emerging field that aims to enhance a leader's capacity to think, communicate, remain agile in the face of uncertainty, and adapt to the needs of our ever-changing world. This course will place special emphasis on understanding and cultivating the conditions for vertical leadership development to take place while helping to equip attendees with actionable skills and development activities they can apply in their personal and professional lives. Participants of this course will be challenged in their critical thinking, ethical reasoning, creativity and innovation, teamwork and collaboration, and global awareness. This course is part of the Online Leadership Program and designed for those in established leadership positions, or seeking to transition into leadership roles. 

This course is offered online via Zoom.

Price: $55 

CTIP Units: 1

This course is approved for Continuing Education Credits from the State of New Jersey, Department of Community Affairs, Division of Local Government Services:

  • Approved Continuing Education Credits for NJ DLGS (Course #DLGS-Stockton-13):
    • CCFO/CMFO: 2.0 Ethics AND 1.0 Office Management & Ancillary Subjects
    • CTC: 2.0 Ethics AND 1.0 General/Secondary
    • CPWM: 2.0 Ethics AND 1.0 Management
    • RMC: 2.0 Ethics AND 1.0 Professional Development
    • QPA: 2.0 Ethics AND 1.0 Office Administration/General Duties

Date: Wednesday, June 15, 2022
Time: 10:00 a.m. - 12:00 p.m.

This course, part of the Online Leadership Program, will identify tools for dealing with conflict and difficult situations int he workplace and beyond. Participants will be able to distinguish between effective and ineffective conflict styles, discuss reasons for workplace conflict, and apply the “Conflict Resolution/Problem Solving Model” to managing workplace conflict. Additional skills in this workshop include recognizing and avoiding the dangers of Groupthink and accessing the relationship between time management, communication overload, stress and conflict. This course is intended for all workplaces and leadership levels.

Price: $40 *Stockton affiliate discount available

CTIP Units: 1

This course is approved for Continuing Education Credits from the State of New Jersey, Department of Community Affairs, Division of Local Government Services:

  • Approved Continuing Education Credits for NJ DLGS (Course #Stockton-4)
    • CCFO/CMFO: 2.0 Office Management & Ancillary Subjects
    • CTC: 2.0 General/Secondary
    • CPWM: 2.0 Management
    • RMC: 2.0 Professional Development
    • QPA: 2.0 Office Administration/General Duties

Date:Thursday, July 14, 2022
Time:
9:00 a.m. - 12:00 p.m.

This course is an introduction to public speaking which emphasizes the practical skills of speaking to the public, including techniques to lessen speaker anxiety, and the use of visual aids to enhance speaker presentations. This course is great for anyone that stresses speaking in large groups due to factors around confidence, fear and/or anxiety, and more. Participants taking this course should enroll seeking to enhance their communication and presentation skills.

This course is delivered online via Zoom.

Price: $59 

CTIP Units: 1

This course is approved for Continuing Education Credits from the State of New Jersey, Department of Community Affairs, Division of Local Government Services:

  • Approved Continuing Education Credits for NJ DLGS (Course #16008)
    • CCFO/CMFO: 3.0 Office Management & Ancillary Subjects
    • CTC: 3.0 General/Secondar
    •  CPWM: 3.0 Management
    • RMC: 3.0 Professional Development
    • QPA: 3.0 Office Administration/General Duties

Hybrid, 90% Online

Start Date: Monday, September 12, 2022

In-person session: Tuesday, October 4, 2022

Location: Stockton University, Atlantic City Campus

Strategic Digital Marketing begins by defining objectives. Based on those objectives, a set of digital marketing approaches are identified and evaluated. Approaches vary greatly based on what you wish to achieve.  Are you a dress manufacturer trying to drive new customers to your eCommerce site?  Are you a hotel company trying to increase trip frequency among your guests?   Are you primarily tying to attract business customers for new sales leads? 

This course is an overview of digital marketing and covers the basics of goal-setting, strategy development, audience selection, digital marketing channels, analytics and evaluation, and resource identification.  

Price:$499.00

CTIP Units: 2

Hybrid, 90% Online

Start Date: Monday, October 10, 2022

In-person session: Tuesday, November 1, 2022

Location: Stockton University, Atlantic City Campus

This course is focused on “pay-per-click” advertising on search engines, which is now called Search Engine Marketing (SEM), and offers actionable insights as to how a marketer can effectively use this advertising platform.  

“Search engine advertising drives more new website traffic than any other online advertising method, and no other advertising method enables a more precise targeting of ready to purchase customers” – Stukent, 2021.  

Marketers can measure the effectiveness of search engine advertising more reliably than any other method of advertising.  

Instruction will include information from the textbook, Digital Marketing Essentials™ (digital access included in tuition cost), enhanced with recorded lectures from industry experts and faculty.  Participants will also use the Mimic Pro™ simulation platform, which Stukent Publishing developed in conjuction with Google, to gain a real-world, hands-on experience and a set of skills that they can use on the job.

Price:$499.00

CTIP Units: 2

Hybrid, 90% Online

Start Date: Monday, January 9, 2023

In-person session: Tuesday, January 31, 2023

Location: Stockton University, Atlantic City Campus

Display advertising refers to ads that are placed on other company’s websites.  Those companies that host the ads on their websites are referred to as “publishers”, and they derive significant revenue from that advertising.

This course covers all aspects of digital display advertising including audience selection, creative ad development, negotiation, etc. Specific platforms such as YouTube will be discussed.

Price:$499.00

CTIP Units: 2

Hybrid, 90% Online

Start Date: Monday, February 6, 2023

In-person session: Tuesday, February 28, 2023

Location: Stockton University, Atlantic City Campus

Social media marketing consists of posts made by marketers to call attention to their brands across the various social media channels.  These posts can reach the brand’s followers organically (free) or be promoted to larger audiences (paid advertising). 

This course will cover reach and engagement tactics, choosing platforms and managing content.  We will cover tools that marketers use to help them manage their social media marketing efforts such as Hootsuite and Sprout. 

Price:$499.00

CTIP Units: 2

 

Details

Start Date: Varies

Commitment: Varies 

Program Format: 100% online unless otherwise noted

Price: Varies
Units: 1-2 each, maximum 3 for certification

 

A participant may take any number of classes at any time, but to be certified as a Tourism Industry Professional they must complete courses equivalent to a minimum 22 units distributed as follows: 

Core Courses  - Take 4 (4 units each, 16 units total)

Marketing and Brand Identity

Tourism Leadership Landscape

Economic Pocily and Sustainability

Strategic Planning and Assessment

 

 

Certificate Specific Electives - Choose 1-3 (2 units each, 2-6 units total)

Experiental Tourism

Engaging Internal and External Stakeholders

Wellness Tourism

 

Electives from the Stockton Catalogue - Choose 1-3 (1-2 units each, Limit 3 units total)

The Cannabis Industry: Understanding Opportunities (2 Units)

Leadership and Team Building Through Active Learning (1 Unit)

Navigating  and Managing Implicit Bias and Microaggressions in Serving Others (1 Unit)

Verticle Leadership Development (1 Unit)

Managing Conflict (1 Unit)

The Art of Confidence: Public Speaking (1 Unit)

Introduction to Strategic Digital Marketing (2 Units)

Search Engine Marketing (2 Units)

Display Advertising (2 Units)

Social Media Marketing (2 Units)

Attendance at annual New Jersey Travel Industry Association Conference - (1 unit each, Limit 1 unit total)

Receive credit for your Certified Destination Management Executive (CDME) credential! 

Waive one (1) core course (4 units) when you submit proof of CDME Completion, OR waive one (1) two-unit elective course when you submit proof of completing at least two (2) CDME Core Courses. 

Faculty

Jennifer Aarons

Jennifer Aarons, Teaching Specialist - Hospitality, Tourism & Event Management

Stockton University
Susan Adelizzi-Schmidt

Susan Adelizzi-Schmidt, President

Suasion Communications Group
Donna Albano

Donna Albano, Professor of Hospitality and Tourism Management Studies

Stockton University
Karina Anthony

Karina Anthony, Marketing Director

Meet AC
George De Feis

George De Feis, Assistant Professor of Business Studies, Management

Stockton University
Erin O'Hanlon

Erin O'Hanlon, Coordinator of Service-Learning

Stockton Center for Community Engagement and Service Learning
Adam Perle

Adam Perle, President & CEO

ArtPride New Jersey Foundation
Rebecca Thiry

Rebecca Thiry, Director of Advertising and Marketing

Ocean Casino Resort Atlantic City

 

Certified Tourism Industry Professionals

 

Program graduates will be listed here. Enroll now and become a member of the inaugural class!

The certification program is self-paced so you may take as long as you wish to complete it. We expect most participants to complete the program within a 12-month period. 

Once you have earned all course credits, you will receive a digital copy of your certificate. Please allow up to two weeks for processing.

Physical copies of certifications will be awarded at the next annual conference of the New Jersey Travel Association (NJTIA)

To be honored at the 2022 conference you must complete all certification requirements by November x, 2021. 

We will be pleased to refund your course fee only if you withdraw before starting the course. You may notify us by phone 609-652-4227 or by email Continuingstudies@stockton.edu, of your intent to withdraw. Refunds will be issued within 2-4 weeks based on the original payment method.

Student substitutions are not permitted for courses. No refunds will be made once a course is started.

We will be pleased to refund your course fee only if you withdraw at least four (4) business days prior to the start of the course. You may notify us by phone 609-652-4227 or by email Continuingstudies@stockton.edu, of your intent to withdraw. Refunds will be issued within 2-4 weeks based on the original payment method.

Student substitutions are not permitted for courses. No refunds will be made once a course is in session, although in cases involving medical emergencies, we can accommodate a participant's need to hold a registration to the next offering of the course or a similar course. 

 

NJTIA members are eligible to receive 20% off on all courses designed specifically for the Certified Tourism Industry Professional Program. Contact the NJTIA office for an exclusive coupon code to enter at check out!

Experts interested in contributing courses to the Certified Tourism Industry Professional program can contact LIGHT@Stockton.edu for details.